Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have…
Consumer Opinions Are Mushy – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
China-linked consumer brand DayDayCook plans to acquire 5,000 Bitcoin
Mainland China, one of the world’s most restrictive countries to cryptocurrency, may…
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
Beyond Consumer Outrage: Rebuilding Trust And Realigning Purpose
As the new US administration takes its place in the White House,…
Consumer Lending Unlocked: Opportunities and Risks in a $27 Trillion Market
Consumer lending has become one of the most dynamic segments in private…
Consumer Shifts Drive A New Approach To Brand Building
It’s time for a new brand-building system to meet the shifting needs…
Brands Face New Levels Of Consumer Anger
An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps,…
How Brands Can Counter Consumer Uncertainty
What trails consumer decisions like an ever-present shadow and has profound influence…
What Determines Consumer Sentiment and Business Confidence?
Consumer and business sentiment affect everything from momentum in stock markets, to…
