How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing.…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff.…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback…
The Formula For Iconic Advertising Campaigns
Marketing leaders often focus on creative execution as the key to advertising…
How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]
I’m much more the “spend Black Friday at home in my pajamas”…
Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]
When I graduated with a marketing degree over a decade ago, I…
