How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to…
How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting…
