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Tag: Business

How Brands Help Business Solve Problems

Harvard marketing guru Ted Levitt made his mark with a number of…

Walker Smith Walker Smith

Business And Brand Mechanics Require Heart

The Tin Man in the Wizard of Oz wasn’t originally designed with…

Robert Wheatley Robert Wheatley

Brands Are The Business Lever For Financial Strength

Everyone knows what a brand is, and few consumers do not have…

David Stewart David Stewart

Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped…

Caroline Forsey Caroline Forsey

Small Business Saturday – Julia Berolzheimer

Outfit Details:Leset Top, Parterre Iris Skirt This Small Business Saturday, take a…

Judie Engel Judie Engel

The Critical Test For Business And Career Relevance

Change sucks. But irrelevance is even worse. Today most firms, institutions and…

Rishad Tobaccowala Rishad Tobaccowala

15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

Buying or selling a home is an important financial (and emotional) decision,…

Deeper Brand Meaning Drives Business Growth

There is no substitute for a relevant, focused brand story that capitalizes…

Robert Wheatley Robert Wheatley

Boeing reportedly considers selling off its space business

Kelly Ortberg, who took over as Boeing CEO in August, is weighing…

Emma Roth Emma Roth

60 Best Online Local Business Directories & Listing Sites

Promoting a local business can be challenging these days. Whether it’s because…

Jamie Pitman Jamie Pitman