Honor shipped a record 71 million smartphones in 2025, with 10 million of those being flagship devices. The more notable bit is Honor’s rise outside of China, as the brand reported that 50% of its smartphone sales came from overseas markets. The Magic7 series was a key driver for the brand.
Honor carried over its strong performance from 2024 with 50% year-over-year growth in terms of shipments. The brand confirmed that it now holds 10% or more market share across 17 markets, including Latin America, the Middle East, and Africa. Honor also established itself as the market leader in Malaysia, where it boasts over 18% market share for smartphones and 30% for tablets.
Looking ahead, the brand is betting big on AI and its Honor Alpha strategy, which will see over $10 billion invested in AI products over the next five years. This will include smartphones at the center alongside AI-enhanced PCs, tablets, and wearables.
