Is a super El Niño imminent, and what could the impacts be?
A super El Niño led to flooding in China in 1998ROBYN BECK/AFP via Getty Images In the past month, weather models have begun to show that a very strong El…
How HubSpot became the #1 CRM in AI search [A case study]
Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just Googling…
Crypto.com gets into Prediction Markets through High Roller
The crypto exchange's move could signal a challenge to platforms like Kalshi through the integration of prediction markets, expected to be a $1 trillion market by 2030.Crypto.com has signed a…
Dozens of ‘cocaine hippos’ tied to drug lord Pablo Escobar to be euthanized – National
Colombian officials said this week they planned to euthanize several dozen free-roaming “cocaine hippos” living in a central region of the country where they wreak havoc on local villagers, disrupt…
Disney CEO Josh D’Amaro Confirms ‘Hard & Difficult News’ of Layoffs
In a memo to employees, new Disney CEO Josh D’Amaro has confirmed the rumored layoffs affecting up to 1,000 employees in the company’s streamlined marketing and brand organization. Here’s the…
Eric Swalwell Shows His Lack Of Character In Resignation Statement
Eric Swalwell is 45 years old, and at some point in the near future, the odds are that he will try to stage a political comeback. That is the only…
What AEO rank trackers measure and why marketers need them
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations,…
Antioxidant in mushrooms may target uterus cells to ease period pain
Hot water bottles can ease period pain, but some people need stronger reliefCarol Yepes/Getty Images An antioxidant that is abundant in some mushrooms has shown promise for easing period pain.…
Building an Informed Answer Engine Strategy
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in…
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading.
