I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know…
How Video Consumption Is Changing in 2024 [New Research]
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
Are Stents a Scam?
Editor's Note: This article is a reprint. It was originally published November 22, 2017. Angioplasty is a surgical procedure often recommended after an arterial blockage has been found in the…
Database administrations are the groundskeepers of data—and can make close to six-figure salaries
The old saying, time is money, may be getting a run for its money. If you ask someone in tech, the saying should now be data is money. Because of…
How Sequoia’s Roelof Botha is thinking about the iconic VC firm’s future
I’ve only been in the same room as Sequoia Capital’s Roelof Botha twice, but each time he’s struck me as very upright, and even proper. The sort of person I…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions…
My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…
Investment Manager Selection Is Hotting Up. Are You Ready for the Tough Questions?
“We don’t think we were wrong. We think we were early.” A cringe-worthy answer that rings alarm bells for investment consultants. Higher inflation, increased market volatility, and more variable nominal…
Measuring Corporate Impact: The Gold Is in the Details
Measuring corporate impact is time-consuming and resource intensive. Until recently, I worked at UN PRI and witnessed first-hand the significant challenges investors, employees, and customers face in finding trustworthy, comparable…
How to Save a Life
Editor's Note: This article is a reprint. It was originally published March 18, 2017. Everyone is capable of learning how to do cardiopulmonary resuscitation (CPR), but according to the American…
