Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions…
My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…
Investment Manager Selection Is Hotting Up. Are You Ready for the Tough Questions?
“We don’t think we were wrong. We think we were early.” A cringe-worthy answer that rings alarm bells for investment consultants. Higher inflation, increased market volatility, and more variable nominal…
Measuring Corporate Impact: The Gold Is in the Details
Measuring corporate impact is time-consuming and resource intensive. Until recently, I worked at UN PRI and witnessed first-hand the significant challenges investors, employees, and customers face in finding trustworthy, comparable…
How to Save a Life
Editor's Note: This article is a reprint. It was originally published March 18, 2017. Everyone is capable of learning how to do cardiopulmonary resuscitation (CPR), but according to the American…
The remarkable science-backed ways to get fit as fast as possible
Watching an athlete at their peak is thrilling. Fulfilling one’s own athletic potential, not so much. Getting fit is hard and painful – or so we assume. This article is part of a…
Is Widespread Crypto Adoption Inevitable?
We are on the cusp of a major shift in financial, political, and social power from Baby Boomers toward Millennials that, combined with digitization and monetary policy shifts, will continue…
How to ID and Prevent Blood Clots
A blood clot is a mass of blood that's changed from a liquid to a gel-like or semisolid state. This process, known as coagulation, is crucial for preventing excessive bleeding…
Book Review: Shocks, Crises, and False Alarms
Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk. 2024. Philipp Carlsson-Szlezak and Paul Swartz. Harvard Business Review Press. Good macroeconomic predictions and risk assessments are not easy…
Preserving the Dollar: The Role of CBDCs in Securing Economic Stability for Future Generations
Younger generations in the United States and other developed nations increasingly worry about economic trends that threaten to jeopardize their financial futures. The United States struggles with rising national debt,…
