What The Prussian Army Can Teach Modern Marketers
My odd last name, “Wunker,” comes from the medieval German word for…
AI-Infused Capabilities Power The Next Wave Of Disruptors
How do prehistoric oceans have anything to do with business in 2025?…
Kellogg’s Cereal: A Story Of Missed Strategic Opportunities
WK Kellogg – inventor of cereal – is being bought by Italian…
Jobs-To-Be-Done: A Strategic North Star
What can brands learn from Listerine? The brand dominates the mouthwash category…
Building Capacity For Breakthrough Innovation
You may not know Vesta Stoudt, but you definitely know what she…
Starbucks Rediscovers Its Human Side
Starbucks has just re-learned what business it’s actually in. It discovered that…
6 Ways AI Is Changing Product Management
AI has triggered both enthusiasm and anxiety in product circles. AI promises…
9 Strategies To Leverage Uncertainty For Success
Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve…
A Roadmap For Defying Assumptions And Reimagining Brands
Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author.…
How Brand Leaders Can Respond To Uncertainty
Uncertainty around US economic policy is near record highs. As measured by…
