Legacy Brands Thrive On Constant Renewal
What is it about successful brands that attracts change over time when…
Weaker Brands Chase Their Competitors
Product parity exists in (too) many categories because technology advances have enabled…
How To Elevate Your Brand Voice And Reputation
“The future of communications is going to be working with leaders and…
How AI-Fueled Content Threatens Creator Credibility
I haven’t devoted much space to AI-related stories due mostly to the…
Emotional Drivers Steer The Fate Of Brands
All too often, we find brands laser-focused on touting their “superior” specs…
Consumer Shifts Drive A New Approach To Brand Building
It’s time for a new brand-building system to meet the shifting needs…
Business And Brand Mechanics Require Heart
The Tin Man in the Wizard of Oz wasn’t originally designed with…
Well Positioned Brands Have The Advantage
Imagine for a minute the experience consumers encounter when grocery shopping. As…
Competing On Sameness: The Marketing Mistake Of Our Times
What happens when brand magnetism starts to fade, and why are we…
