Differentiating Brands With Generosity, Surprise, And Delight
For decades marketers have found certain stages in a person’s life where…
The Nine-Slide Approach To Effective Presentations
At Amazon, there are no PowerPoints at key meetings. Rather, a well-written…
The Critical Test For Business And Career Relevance
Change sucks. But irrelevance is even worse. Today most firms, institutions and…
The Strategy Of Reimagining Your Brand
Every individual, team, and company benefits from periodically reimagining themselves as if…
7 Steps To Leading Brand-Business Transformation
A trait of leaders and individuals who lead successful transformation is that…
