What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for…
How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for…
What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing…
Getting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I…
I tested the 7 best free social media monitoring tools — here’s how they stack up
If you’ve ever woken up to a trending hashtag about your brand…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been…
How to create an editorial calendar [+ free templates]
If you’re creating content without an editorial calendar you’re setting yourself up…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch…
