Brands Are Anchors In Times Of Uncertainty
In 2000, political scientist Robert Putnam lamented the growing social isolation and…
The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
Brands Are The Business Lever For Financial Strength
Everyone knows what a brand is, and few consumers do not have…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
How Viewing Products As Services Creates Customer Value
An influential stream of thought in marketing is that all products have…
Marketers Need Authority To Build Profitable Brands
Strong brands produce significant, sustainable value for the firm. There is no…
