Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing
By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped…
It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you're sipping an oat milk latte as you read this, you're…
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
"Just GPT it" is all the rage right now.
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts),…
How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting
"An obsession with quality" is what I wish 12-year-old me had… but…
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing…
How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips
Our master this week once led 40,000 people in one massive virtual…
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host…
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's…
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much…
