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Kayla Schilthuis-Ihrig

7 Articles

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing…

How to amplify content across every marketing channel

Sharing content across channels is a top 5 marketing trend in 2026,…

Proven strategies for growing companies

The best marketing isn't chiseled in stone. Apative marketing is alive, responding…

My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One…

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but…

Simple strategies for staying productive

Figuring out how to work from home feels easy, right up until…

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon,…