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mbretous@hubspot.com (Martina Bretous)

9 Articles

Is it Real or AI? Test Your Detection Skills [Round 4]

We're committed to your privacy. HubSpot uses the information you provide to…

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve…

How Our Events Team Saved Thousands using AI for INBOUND ’24

When HubSpot’s Global Events Team had its first kickoff planning session for…

What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations.…

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values —…

Best Times to Post on YouTube in 2025 [Research]

Despite the rise in popularity of short-form video, I was surprised to…

Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a…

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

In the 2024 HubSpot State of Marketing Report, we found that short-form…