What if one could charge your electric bike, power your kitchen, and drive your car all without ever plugging in a single wire? Shivam Rajput from ElectraWireless says that it is possible. Speaking to him, EFY’s Vidushi Saxena gets a glimpse of their technology, team, and vision to make energy safer, cleaner, and smarter for everyone.
Q. Can you explain ElectraWireless’ technology in simple terms or with an easy analogy?
A. ElectraWireless is a company that was founded with one big idea: to make plugging in power as obsolete as plugging in the internet. We are at the forefront of wireless electricity technology; imagine it like Wi-Fi, but for powering your devices. Our system is built around transmitters and receivers: the transmitter sends electricity through the air, and the receiver in your device picks it up, all thanks to magnetic resonance.
What makes ElectraWireless special is our vision for a universal wireless power ecosystem. We are not just targeting one area or product; you will find our pilot projects in smart kitchens, robotic warehouses, e-bike charging stations, and even electric vehicle (EV) infrastructure. Our platform allows you to place several devices on a single surface or even move an EV over a charging spot, and it all starts charging automatically; no messy wires, no plugging in.
Q. What specific real-world problem led you to develop ElectraWireless, and how did it shape your vision for wireless power?
A. The inspiration behind ElectraWireless actually began with a simple but very real problem I noticed from my background in electrical systems. I saw how so many people were dealing with electric shocks, power outages, and safety hazards because of the cords and wires we still rely on today. It became clear that wireless power technology could prevent many of these issues entirely. And as I dug deeper, I realised this innovation could do much more—especially in addressing global climate challenges. By eliminating cables and improving power transfer efficiency, wireless electricity can help cut energy waste and reduce carbon emissions.
Building on this real-world need, our larger vision is to lead the energy sector through a sustainable transition and bring this innovation into everyday life. We aim to show how wireless power can benefit consumers and electronic devices while promoting clean, green technology, exactly what the world needs right now. Ultimately, my goal is to transform the energy sector with wireless power technology and become a global leader in this space.
Q. How did the idea for electric wireless as a business come about?
A. Let me tell you a story. During the COVID-19 lockdown, I was running my electrical wiring business, and I had to deliver several bundles of wires to a project site. I was carrying eight bundles tied together with just a thin strip of wire. By the time I reached the site and dropped off the bundles, that thin strip had scraped my hand, causing it to bleed. That painful moment made me think of why we are still living in a world tied down by wires that cause such inconvenience and hazards?
From that point, we dived deep into exploring wireless power technology, developing prototypes, and eventually formalising the company. The goal has always been clear: to create a world where wires no longer limit how we use electricity and to bring this vision to life as a practical business.
Q. What is your product portfolio?
A. Imagine charging your electric bike or cooking dinner without ever plugging in a device! We are building proprietary kitchen appliances along with a transmitter that powers them. The same transmitter also powers e-bikes, providing a universal charging solution, as well as automated guided vehicles (AGVs) and multiple Internet of Things (IoT) devices through receivers. The aim is to set up a wireless charging infrastructure for every e-bike, electric car, and electric truck.
Q. How many people are currently working with you?
A. Our leadership includes experts with rich backgrounds: from sustainability specialists at Siemens Energy to industry veterans leading innovation in clean energy across Europe and North America. Their combined experience really fuels our drive to push wireless power technology forward. Besides our core team, we have a bunch of passionate global interns and new talent bringing fresh ideas and energy to what we do. We are building some exciting features right now that bring together artificial intelligence (AI) and IoT to make wireless power smarter and more user-friendly.
Q. Would you classify your innovation as primarily technological, business-focused, or both?
A. Honestly, our innovation is all about pushing boundaries in both technology and business. For a long time, wireless power was almost seen as a myth, something out of a sci-fi story. But we have taken that idea and turned it into genuine, tangible products that make everyday life simpler, safer, and more sustainable. On the manufacturing side, we are ready to scale. We already have a manufacturing facility in place, equipped to produce our products efficiently.
Q. Do you design the products yourself? And any challenges that you faced while designing the products?
A. For me, designing is not about changing entire infrastructures, but about creating sustainable solutions. Our technology can be retrofitted into current systems. It is not about replacing a whole kitchen setup, electric bike charging stations, or AGV manufacturing. Instead, our innovation integrates seamlessly into existing systems, making the design more sustainable and practical.
Q. Have you collaborated with academia or industry partners in developing your technology? If yes, how?
A. We have a diverse team with members from different nationalities, which helps us decide how to design and integrate our products. The younger generation also contributes by giving insights on features they would love to see. This approach enables us to develop sustainable solutions that consumers will appreciate using in their daily lives. We have collaborated with Royal Melbourne Institute of Technology (RMIT). We have an open partnership, and at present, ten interns from RMIT are working with us. We are also in discussions with other universities. It is the first international university to announce its collaboration with us officially.
Q. Are these products that you have already designed in the market, or are they still in the pipeline?
A. All our products are currently at the MVP and pilot stage. After a certain point, we decided it was time to bring them to the market as well. My main focus has always been product design. I am not just the founder leading the company; I am deeply involved in designing the products. Once the designs were ready, the idea arose to integrate them into the market. We now have a clear roadmap, with timelines for product development and market launch.
Q. Can you walk us through the electronics and technical components behind your wireless electricity solution?
A. In simple terms, our solution has a receiver embedded in the electronic devices. This receiver collects power and supplies it to the motor, allowing it to operate as intended. The technology we use is called magnetic resonance, which enables wireless power transfer from the transmitter to the receiver without any physical connection.
Q. What is your current business model? Are you targeting consumers, enterprises, or EV fleets primarily?
A. To be honest, every industry has various applications for retrofitting. However, for our first product line, we are focusing on kitchen appliances. We plan to target consumers, real estate developers, builders, and other areas where these products can be used in daily life. In this first phase, we aim to take an aggressive approach to market distribution. Our transmitter has dual functionality: it can emit heat to utensils and also supply power to kitchen appliances. That is how it works.
Q. What about EVs?
A. Our biggest focus is on EV car charging. When it comes to the broader EV sector, we plan to provide receivers that can be retrofitted. The design allows the receiver to be integrated into existing electric cars and electric bikes. You do not need to buy a whole new vehicle; the receiver can be retrofitted. Imagine how convenient that would be, you could get your vehicle retrofitted in just a couple of hours and start charging wirelessly. The product is not yet on the market. We are currently taking pre-orders and have many negotiations ongoing. Within the next few months, the products should be available, but we cannot disclose an exact date yet.
Q. Which market are you focusing on? India or outside India?
A. Right now, we are focusing on the US market to start because it has a strong support system for startups and the resources we need to grow quickly. Plus, a good part of our team is based there, so it just makes sense to begin where we can move fast and get things off the ground. I am really excited about the idea of bringing this technology back to India someday and seeing an Indian team lead this innovation on the global stage. It is an incredible journey, and I believe having a global outlook will help us build something that works everywhere.
Q. What is the strategy behind your manufacturing choice, and how does it support growth?
A. Our strategy is focused on long-term and sustainable solutions. It is not about quick fixes or temporary installations. We plan for a system that can scale. If a client requires bulk orders or premium mass manufacturing in the future, we have the capabilities to meet that demand. That is how our manufacturing strategy supports both growth and sustainability.
Q. What is the biggest challenge currently slowing down your growth, and how are you addressing it?
A. To be honest, I do not see challenges slowing down growth in the traditional sense. The main challenge is helping consumers understand how wireless power technology can improve their lives. As I mentioned, people are familiar with innovations in AI or fintech, but very few have seen or experienced wireless electricity. Our goal is to educate and inspire people, helping them realise the potential of this technology. This is a truly innovative development, not just in India or the United States, but globally.
Q. Are you looking to expand your team, invest in tools, or increase marketing and sales efforts? How?
A. Our biggest focus right now is marketing and sales. We want to reach a wider audience and let people know that wireless power through ElectraWireless is here, and that we are creating innovative products for them. We have allocated a significant portion of our funding to marketing, around 15 to 20 per cent, to ensure we can effectively promote our products. Of course, there are other expenses as well, but marketing is a key area of investment at this stage.
Q. Are you looking for new channel partners, distributors, or resellers? If yes, what qualities or profile do you look for?
A. Yes, we are actively in conversations with potential channel partners. If any distributors or resellers are interested in partnering or carrying our products, we would love to hear from them. The best way to connect is through our LinkedIn or Instagram pages. We are always open to exploring new partnerships that help us grow and reach more customers.
Q. Are you seeking academic or industry tie-ups in the future? What would be the goal of such collaborations?
A. We already have some really good partnerships going on with universities and industry experts across the globe. These collaborations bring fresh ideas and help us stay on the cutting edge of what is possible. Also, collaborating with smart, passionate partners motivates us to move faster and develop solutions that truly make a difference.
