Branding And Strategic Investment: Why Firms Don’t Invest
Branding is a business strategy. It can justify higher margin because customers…
A Strategic Buyer’s Guide to PE Exits
Private equity (PE) investments have expanded significantly across sectors such as industrials,…
Steve Blank It only took 20 years, but the Strategic Management Society now Believes the Lean Startup is a Strategy
I’ve always thought of myself as a practitioner. In the startups I…
Brand Architecture: A Strategic Tool
As a CMO or Marketing Director, you’ll know that companies tend to…
Kellogg’s Cereal: A Story Of Missed Strategic Opportunities
WK Kellogg – inventor of cereal – is being bought by Italian…
Jobs-To-Be-Done: A Strategic North Star
What can brands learn from Listerine? The brand dominates the mouthwash category…
Search Funds: A Strategic Investment in Underserved Markets
Investors seeking to diversify their holdings away from traditional private equity may…
The Strategic Drivers Of Brand-Business Transformation
Recently, someone asked me: What is your theory of change? This question…
A Strategic Action Plan For Revitalizing Boeing
In its most recent January 2025 earnings report, Boeing indicated it suffered…
The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
