12 great examples of welcome emails for new customers [templates]
I’m going to say something that might ruffle a few feathers, but…
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year…
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want…
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite…
A Proven Framework for Converting Strangers Into Customers
As a marketing strategist for over a decade, I've always been fascinated…
The 18 Best Abandoned Cart Emails To Win Back Customers
Several times while shopping online, I’ve abandoned my cart for various reasons.…
Ford tells some EV customers to stop using its Tesla Supercharger adapter
Ford started offering free adapters for Tesla’s Supercharger network to owners of…
How to Build a Plan Creators & Customers Will Love [+ Templates]
Everyone can have influence, but not everyone can be an influencer. And…
